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 In light of the success of its humorous French ad campaign this past February and March, entitled: “Il y a une meilleure façon de faire de l’immobilier” [there’s a better way of doing real estate], which attracted more than 16,500 unique visitors from 83 countries, real estate agency REALTA is launching the first in a new series of four ads today. Combining the absurd with self-deprecating humour, these 1-minute ads continue to feature Denis Surprenant, a real-estate agent whose heart is in the right place, but whose ideas tend to result in hilarious, if not over-the-top situations. In this first ad, our colourful agent – played to perfection by actor Sylvain Lamy – bends over backwards to explain the importance of the symbiosis that must exist between the agent and the house for sale. It is sure to elicit a laugh or two! The three other ads will appear on the realta.ca site on Wednesday, June 2, 9 and 16 respectively. “After having paved the way, we continued to innovate by following up on our unique and catchy ad campaign with four new episodes,” says François Bissonnette, REALTA’s president. “Denis Surprenant personifies all the prejudice associated with our profession, but this self-deprecating humour is a healthy sign because it is so extreme. What better way to correct the public’s misguided image of real estate agents than by pretending to reinforce it! Once people visit our site, they can see the professionalism and business ethics of the REALTA team, which are the polar opposites of this image.” Many people have indeed seen this since last February. In the wake of the campaign’s first five ads, the popularity of the REALTA website skyrocketed, with 63% more visitors than the average for similar-sized agencies, with 55% more pages seen and 22% more new visits. CINÉLANDE’s Nicolas Fransolet is the campaign’s developer-designer and Sonart’s Yan Dal Santo dressed up the images with music and sound. About REALTA The REALTA real estate agency is particularly active in central Montreal, notably in Outremont, Côte-des-Neiges, the Plateau, Villeray, Rosemont and Old Montreal. It puts team values, conviviality, innovation, professionalism, collaboration and respect for the environment at the core of its business culture. It does all this while enjoying one of the highest rates of industry growth for the Greater Montreal region. For more information about the agency or its annual contest, for virtual visits of its listings, or to just get a chuckle from its humorous ads, please visit www.realta.ca REALTA awarded a $1,000 scholarship of excellence to the student with the best overall average in his or her category during the recent Soirée d’excellence of the Collège de l’immobilier du Québec. Danièle Papazian, the 2009-2010 laureate, finished at the top of the “Real Estate Agent” category. This is the third year that REALTA has partnered with this important event in recognizing real estate education in Quebec. “It’s our contribution toward the education of the next generation of real estate professionals,” explained REALTA’s president, François Bissonnette. “As a member of the board of directors of the Greater Montréal Real Estate Board, I understand that this is an important issue for our industry and our clients. On behalf of the entire REALTA team, I congratulate Ms. Papazian on this much-deserved award. Statistics from the Greater Montréal Real Estate Board for the year 2009 are extolling the remarkable commercial success of the REALTA agency since its creation in January 2008. During its two years of existence, the REALTA team has doubled its sales volume, jumping from $21 million under another banner in 2007, to $41 million in 2009 – nearly a 200% increase. During this same period, members of the Greater Montréal Real Estate Board saw their sales grow by 5.2%. What’s more, REALTA agents sold 4.5 times more than the average GMREB agent in 2009, and almost three times more than competing agents working in the Outremont market. “I am very proud of REALTA’s performance, which once again proves the effectiveness of our business model and the efficiency of our agents,” said its president, François Bissonnette. “On behalf of the entire team, I would also like to thank our clients for their loyalty. They are the reason we exist and they remain our best ambassadors.” This 2010 edition boasts a first grand prize of $10,000, and a second grand prize consisting of a Mediterranean cruise for two, offered by Equinox Voyages Outremont. To be eligible to enter, participants must entrust the sale or purchase of their residential property to Realta and complete the transaction between January 1 and December 31, 2010. “Realta wants to continue distinguishing itself from competitors through our innovative approach and proximity to our clients,” explains François Bissonnette, REALTA’s president. “Not only have we been pioneers with these contests, but each year they offer something new. It’s a way for us to thank our clients for their loyalty and to share our success with them.” Emmanuel Bureau, president of Equinox Voyages Outremont, says he is proud to be associated with REALTA’s 2010 contest. “It is a natural partnership our respective clients can benefit from,” he says. “Like REALTA, our agency is well established in Outremont, but our influence spreads across the heart of Montreal. Moreover, we share the same goal of offering clients ever-improving service that is without equal.” About Equinox Voyages Outremont Equinox Voyages Outremont is the product of a recent fusion of Club Voyages Outremont, established 25 years ago, and Club Voyages Equinox. Located on Laurier Avenue in Outremont, it belongs to the Transat Group, Canada’s largest network of travel agencies. In addition to offering typical travel agency services, Equinox Voyages Outremont specializes in business travel, particularly the festival market, and in certain destinations such as Bulgaria. |
